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Making E-Commerce Work

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I need an Ecommerce website where I can sell my products that I often market via WhatsApp and Instagram.

This is the question I have encountered many times from people who want to sell their products online, and want to set up an ecommerce website. The easiest solution is to design for them a website, train them on how to add products, set up a payment method and get them started. However, this method rarely works.

Setting up a website, integrating payments and training someone on how to use it is an expensive task. Yet, for most starters, they are not looking forward to selling tons of goods for a start, and the labor-intensive work of adding and managing stock is not something they enjoy.

Besides, the biggest hurdle comes to delivery. Getting products delivered to a buyer in Kenya is hard, or extremely expensive. There are few logistics firms that can deliver conveniently and at an affordable cost for small volumes of goods.

A Different Approach

To solve all those problems, a Kenyan startup, Mzizzi, is offering to scratch the itch. With an ecommerce platform that is now being used by over 1000 merchants in Kenya, Mzizzi is offering a platform that comes a ready-made e-commerce website, payment integration and delivery of products. This means that if you sign up on their platform, you only need to send them your catalogue, and they will get the website up and running, manage your stocks, and do the delivery of the products.

With this approach, small merchants can effectively sell online without having to worry about how heir goods will be delivered. They also have someone to respond to queries and monitor stocks so that they can focus more on business development. Mzizi does not charge any set up fee, but they make money from commissions charged on every sale made.

We hope to see the platform transforming e-commerce in Kenya.

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