You’ve probably heard about this person who runs a website and is making thousands of shillings every day by placing ads on their website. The next thought that comes to mind is that you can also do the same and earn some extra income. It is supposed to be passive income which you will make even when you are sleeping.
How true is this, and how easy is it for someone to make money from a blog? How much money can one expect to make?
We take a look at this question which many people have considered, and others have tried with mixed level of success (or failure).
Online advertising has provided website owners and creatives with an opportunity to make money using their online content. Advertisers pay ad platforms such as AdSense to place their ads on various websites or apps, and these ad platforms share the revenue with the owners of the websites. The unique thing about this arrangement is that advertisers are often charged only when someone clicks on the ad. This means that if an ad is shown and it is not clicked, the advertiser will not pay anything (in most cases).
This advertising strategy is attractive because ideally, the advertiser is assured of value. On the other hand, the ad platforms try to march the ads with the audience that is most likely to click the ads. These ads are dynamically inserted into a website when one accesses the website, and the ads differ from one person to another. The ads you see on this website is not what someone else sees.
By allowing ads to be placed on their websites, websites owners can make some money.
How Much can you expect to Earn?
The amount of money that one can earn through ads is dependent on a number of factors. These include the number of views, the ad density – which is the number of ads showing on the page, the type of content, and even the source of the traffic.
The more the views that a website has, the more one is likely to earn because it means that there are more people who are likely to click an ad. Success here requires one to have a website that has a high traffic.
The number of ads displayed per page will also be another factor. Website owners usually decide how many ads appear on a page, and the higher the number of ads, the more the earnings. This is because there are higher chances of ads being clicked. However, too many ads negatively impact the user experience.
The source of your traffic also matters, and the earnings per click vary from one country to another. A website with visitors from the US will earn more per click than one with visitors from Kenya. This is because advertisers in those country pay more for the ads, hence more payment per click.
The quality of traffic also matters. If you have some niche traffic, like the legal profession, you are likely to get higher returns as opposed to websites with a general audience. This is because an advertiser targeting lawyers is likely to pay more than one targeting the general population.
How Much are People Making in Kenya?
How much money do website owners make in Kenya?
Based on the factors discussed above, it is extremely hard to tell a general figure for everybody. The amounts vary. However, from experience, I can share a few figures that I have seen people making from three different websites.
|Type of Website||Earnings (KShs) per 1000 page views|
Based on above figures, one needs to have quite a huge traffic to make meaningful money from online ads. Even on YouTube channels, 1000 views will give you something in the neighborhood of KShs 75. A more realistic conclusion is that ad supported website is not a viable business in Kenya, for the amount of input required is too high, compared to the returns. (I wish people with websites and YouTube channels can share what they earn to give a better picture).
How then can one make meaningful amount of money from a website? How do the existing ones survive?
In my opinion, one needs to have a greater objective than just making money from ads. This way, a website can be sustainable since money from the ads will be a minor motivation for having the website.
A good source of income from website is the promoted posts, where website owners publish marketing content on a website at a fee. Popular websites charge anything from KShs 15,000 per single article, with niche website earning more to publish content that is industry related.
If you have some good traffic, this could be a good starting point.